For example, if you have a blog post about dog grooming that has seen a significant ranking drop, google the keyword for that post. Run a search to verify the search intent of your targeted keywords hasn’t changed. This could lead to high-ranking content sliding down the SERPs. Over time, the search intent of a particular keyword can change as Google attempts to realign results with searcher needs. As part of this goal, it looks at the reason people are running a particular search, i.e., the search intent. Google wants to provide users with the most relevant results. If you were impacted by it, you’ll need to revisit the affected pages and improve their copy. The most recently publicized update was the May 2022 core algorithm update, which focused on content. While there are some small updates every day, these generally don’t have a big impact on keyword rankings.
If your ranking positions have changed, check to see if there were any recent Google updates. Google algorithm updates are a fact of life. In other words, regardless of search engine optimization (SEO) changes to a page, the Google algorithm applies a random ranking factor to create a transition period of SERP fluctuation before a page settles into its new position. patent documents, after applying an initial rank to a page, Google will then use a rank transition function to vary a page’s position over time - independently of any other ranking factors for the page. Google’s Rank Transition FunctionĪccording to U.S. Here are a few of the most common reasons a page may undergo keyword rank changes. Understanding why keyword rank changes happen can help you determine whether the fluctuations you see are normal or whether you need to take action.
Keyword rankings fluctuate for a variety of reasons.
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